Levi’s Pays Tribute To LGBTQ Activists For Pride Campaign
A political activist, a DJ, an artist – for more than 25 years, Juanita MORE! has been a fixture in the drag world.
MORE! hosts fundraisers for LGBTQ organizations, and in 2017, she organized a march that brought around 10,000 people together.
For Levi’s 2018 Pride campaign, the denim giant shares her story and how she found her identity through drag.
“When I was growing up all I did was artistic things. I wanted to paint. I wanted to cook. At that time, it just didn’t feel like the direction to go, and I had no one to inspire me to do that until I started doing drag and I realized I’d been living my life as an artist, but I didn’t believe in it.
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