Absolut-ly Queer: The vodka brand revives Keith Haring’s 1986 masterpiece

(Image: Press)

The LGBTQ+ community has a sixth sense for a ‘moment’. We know when a brand is having one — and we know when it’s doing the ‘absolut’ most for its queer fandom. Whether it’s the glamorous Virgin Atlantic flight attendants manning the red carpet at the Virgin Atlantic Attitude Awards, or PEUGEOT Attitude Pride Awards Europe 2025 partners inviting Attitude to walk with them at Birmingham Pride, we clock it. We remember. We see who shows up – and who disappears after the glitter settles, or when the going gets tough internally.

Absolut has long earned its stripes. This summer, the Swedish spirits icon is bringing one of its boldest partnerships ever back to life, with the release of the stunning Absolut Haring Artist‑Edition bottle, based on a

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