Adidas Pride campaign prompts anti-trans backlash with swimsuit images

(Images: Adidas)

A new Pride-themed sportswear collection by Adidas is facing fierce anti-trans backlash online. 

The Let Love Be Your Legacy collection, which went on sale Monday (15 May), is a collaboration between the sports brand and South African, queer designer Rich Mnisi.

The collection includes a £50 one-piece swimsuit worn on the Adidas website by a model whose gender identity is unclear. However, critics commenting on the model’s physical appearance have suggested they should not be wearing what they perceive as womenswear.

(Image: Adidas)

In a tweet, former NCAA women’s swimmer Riley Gaines said: “I don’t understand why companies are voluntarily doing this to themselves. They could have at least said the suit is ‘unisex,’ but they didn’t because it’s about erasing women. Ever wondered why we hardly see

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