Apple unveils 2025 Pride Collection ‘to celebrate the strength and beauty of LGBTQ+ communities’

Apple has launched its upcoming collection celebrating Pride Month; the new 2025 Pride Collection includes the Pride Edition Sport Band which is available now.

As well as the Pride Edition Sport Band, Apple is releasing a rainbow-themed Pride Harmony watch face as well as new iPhone and iPad wallpaper.

The Pride Edition Sport Band is assembled by hand, featuring a rainbow stripe tapestry that varies in shape and size. This compression-moulded design means that every watch design is different, a reflection of the individuality of all members of the LGBTQ+ community.

The innovative pin-and-tuck closure is laser-etched with “Designed with pride in California.”

The Pride Month design is also intended “to celebrate the strength and beauty of LGBTQ+ communities around the world.”