Coors slammed for ‘ghosting the community’ after becoming latest brand to drop DEI initiatives

Coors beer has become the latest brand to drop its Diversity, Equity and Inclusion (DEI) initiatives.

Molson Coors Brewing Company reportedly announced in an internal memo that it had been restructuring its corporate training programmes since March.

Coors, which had a chequered history with the queer community before merging with Canadian brewers Molson in 2005, added that it would be doing away with its DEI initiatives and diversity quotas because of the “complicated” rise of anti-LGBTQ+ rhetoric.

Instead, it would focus on rebranding employee resource groups, which support marginalised members of its workforce, as “business resource groups” in response to “factors outside [the company’s] control,” executives said.

“We are ensuring our incentives are tied to business performance and do not include aspirational representation goals, beginning

READ MORE OF THIS POST AT Pink News