Posted by on December 9, 2017 12:25 pm
Originally From: Attitude

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This article first appeared in Attitude issue 289, November 2017


Over the years, there have been a few corkers in the own goal PR department. Most famous was Gerald Ratner’s torpedoing of his own jewellery business. Having been asked how he could sell products so cheaply, he replied: because it’s “total crap.” Helen Mirren recently said pretty much the same thing about L’Oréal skin-care products after receiving a small skip-full of cash to be their brand ambassador.

Not to be left out, we now have one from the world of gay dating apps: Daddy Bear thought it would be a unique selling point to ban HIV positive men from using the app. Good stuff boys, those brainstorming sessions are paying off. Just a few words lifted from its front


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