Discover joy in the everyday: Moschino’s ‘Collezione O’ campaign shows a new chapter under Adrian Appiolaza

Moschino has showcased its first advertising campaign under the creative direction of Adrian Appiolaza, marking an exciting new chapter for the iconic brand.

Titled Collezione O, it tells the story of five women embracing the fashion, vibrancy and charm of Milan, capturing the essence of the city in a series of intimate as well as authentic moments.

It was created through a series of captivating photographs and short films by the renowned photographer Willy Vanderperre, with styling by Alastair McKimm.

As extravagant as fashion often is, we can still also find some of our biggest inspiration in the simple moments of life. The campaign focuses on the beauty found in everyday life. Each scene reveals a simple yet profound joy – whether it’s admiring the grandeur of the Duomo, selecting fresh

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