Dsquared2 turns 30: Four looks from a fearless celebration of style and community – in pictures

Dsquared2 marked its 30th anniversary with a Fall/Winter 2025 show in Milan featuring its co-ed collection: an uninhibited fusion of fashion, music, and pop culture. The Brat renaissance continues.

Set against the backdrop of a nightclub-inspired stage, the event fired up with rap sensation Doechii emerging from an armoured tank brimming with dollar bills – as we all do. The tone of the night was one of excess, energy, and pure Dsquared2 audacity.

A star-studded cast followed – Tyson Beckford, Alex Consani, Irina Shayk and Alton Mason to name a few – each embodying the brand’s signature characters: glam rockers, leather-clad rebels, disco queens, and red-carpet icons. Naomi Campbell made a dramatic final entrance from a New York-style warehouse, before Brigitte Nielsen stormed in, mock-arresting the co-founder twins Dean and Dan

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