First ever men’s ingestible beauty supplement unveiled by Absolute Collagen
It is predicted that global sales of ingestible beauty – stuff you swallow, rather than apply – will reach £5 billion by 2020 – more than double what it was in 2013.
Dubbed ‘nutricosmetics’ – ingestible beauty products are a thing of the future and Absolute Collagen is at the helm – having created the first ever men’s ingestible beauty supplement.
Absolute Collagen, launched at the Beauty UK Show in May this year, is a brand new UK-based product and brand developed by one 51-year-old in her kitchen.
Maxine Laceby, divorcee and mother-of-two, had one mission – to create a Daily Dose of Beauty ensuring maximum benefits in the most convenient and cost-effective way, and now she’s delivering it to men too.
“I found collagen quite by accident” explains Maxine.