MASS Branded unveils new stripped-down collection inspired by paratroopers
MASS Branded’s second collection, entitled ‘Falling Softly’, brings a new sense of exhilaration, freedom and seduction to men’s streetwear.
Inspired by paratroopers and his memories of growing up in a military family, co-founder and designer Mass Luciano has created a uniform to meet the demands of the daring, active, modern man, who has a fearless sense of adventure.
True to MASS Branded, accentuation of the male form is essential, so the cut and the fit of the clothes – ranging from sweatpants and mesh shorts to knit sweatshirts and bomber jackets – work to broaden the shoulders, fill out the chest and slim the waist to achieve a masculine, athletic look.
In accordance to this mantra, MASS Branded has taken an extra step further this collection by implementing