Posted by on February 10, 2021 10:59 pm
Originally From: Gaily Grind

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Aunt Jemima finally has a new name nearly a year after announcing it would be retiring the logo and 130-year-old name that had roots in minstrelsy and racist stereotypes.

The Quaker Oats-owned brand announced that it will now be known as the Pearl Milling Company, with duly repackaged pancake mixes and syrups hitting store shelves in June 2021, according to a press release.

The new name comes from a mill that was founded in 1888 in St. Joseph, Missouri.

“Using a pearl milling technique, they produced flour, cornmeal, and, beginning in 1889, the famous self-rising pancake mix that would go on to be known as Aunt Jemima,” the brand’s updated website reads. Accordingly,

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