PEUGEOT Attitude PRIDE Awards officially expands to Europe with support from BA Euroflyer

(Image: British Airways; Design: Attitude)

Returning for a ninth year this summer, the LGBTQ+ community’s biggest, most heartfelt Pride awards celebration of extraordinary real-life stories boasts a second partner for 2025.

Alongside long-term headline partner PEUGEOT, lands BA Euroflyer, the Gatwick-based subsidiary airline of flag-carrier British Airways, which in 2024 was a raffle prize provider for the awards.

Celebrating, and contributing to, the expanded and renamed PEUGEOT Attitude PRIDE Awards Europe, this year-round partnership sees BA Euroflyer play a central role in enabling this year’s awards and promoting Pride across Europe through an array of content features.

The biggest-ever Attitude PRIDE Awards Europe 2025 platforms everyday LGBTQ+ heroes and community trailblazers from right across Europe at a world class host venue, The Peninsula London, timed to land just ahead of the Pride

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