Spice Girls activation for Virgin Voyages scuppered by Covid, Richard Branson tells Attitude

Richard Branson at Virgin Hotels London-Shoreditch, and right, the Spice Girls (Images: Simon Apps/Virgin)

The Spice Girls were set to reunite for a Virgin Voyages activation in Dover several years ago – but the event was derailed by the rise of Covid-19, Virgin Group co-founder Richard Branson revealed today

The Spice Girls, who burst onto the pop scene in 1996, were famously signed to Virgin Records.

Speaking to Attitude today at the launch of Virgin Hotels London-Shoreditch, the businessman said: “The last time the Spice Girls were going to do something for Virgin, we had our first cruise ship at Dover. They were coming to launch the ship. They didn’t turn up! I rang one of them, said: ‘Where are you?!’

“She said: ‘They said there’s something called Covid on cruise

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