Posted by on July 11, 2024 9:46 am
Originally From: Pink News

Tags: , , , ,

Only one in every 10 transgender people feels brands are supportive of their community, a new study by Channel 4 has shown. 

“Mirror on Transgender People” found that not only do the overwhelming majority of trans people feel “unsupported” by brands, but also that brands are reluctant to work with members of the community, fearing of backlash.

The report highlighted that representation of trans people within advertising is lacking, and, when they do appear, portrayals are “commonly sensationalised”. The authors of the report said that to reverse this trend, adverts must focus on the experiences of transgender people – and include moments of “trans joy”.

Brands must hire more trans talent for adverts, avoid depictions of them as a “single, homogenous group”, and portray people’s


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