Yungblud on sexuality, authenticity and how ‘fearless’ Madonna influenced his new album (EXCLUSIVE)

Yungblud in his latest Attitude cover shoot (Images: Attitude/Tom Pallant)

Yungblud knows he’s a “really polarising” figure. He volunteers it within 10 minutes of meeting me. “People either love me or fucking hate me, put every ounce of belief into me or don’t believe [in] me whatsoever,” he says, sounding more bullish than self-pitying. Nearly an hour later, the 27-year-old rock iconoclast notes that despite “having three fucking number one albums in this country”, he’s never been to the BRIT Awards. 

He was nominated once, for British Male Solo Artist in 2021, but he’s really never been? “Never been,” the honouree at the PEUGEOT Attitude PRIDE Awards 2025, supported by British Airways replies, enunciating each word for extra impact. “Because I’m not part of the system in terms of ‘it’s easy

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