Rylan Clarke joins Virgin Atlantic cabin crew as the airline reveals data on what passengers really want

Rylan Clarke joins the Virgin Atlantic cabin crew for a flight to Miami (Image: Provided)

Media personality Rylan Clarke has taken to the friendly skies with Virgin Atlantic for a day, as the airline released data showing that two thirds (66%) of travellers say the onboard experience can make or break a holiday.

A positive in-flight experience driven by warm and welcoming crew was essential to 75% respondents, according to the survey. Meanwhile, 61% felt delicious food and drink was important, and 41% also wanted personalised services that make customers feel special.

Rylan Clarke points out the emergency exits to passengers (Image: Provided)

According to many (49%), the holiday starts when they arrive at the airport.

Most respondents (80%) also said a great flight means they enjoy their holiday more,

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